innovative label focused on the customer experience provided
In 2016, in a market transformed by digitalization and changing consumption practices, Honotel’s leaders capitalized on their customer experience to reinvent the business model for their hotels under management with the launch of the Happyculture Collection label.
Scalable, sustainable and trendy, this label offers customers a very strong value-added experience 24-7 (free high speed wifi, self-service breakfast, HappyTime, roaming services in all the Collection’s hotels, etc.). It is based on a unique quality of service that repositions the teams’ engagement and talent at the heart of the strategy to create value.
Happyculture Collection hotels
Unique quality of service
driven by a new human resources policy
Major investment in training
The human resources policy at the heart of Happyculture is based on developing and strengthening skills for all the teams, whatever they do, in the hotels and at the head office, thanks to training led by service design professionals.
- > €1 m invested
- 15,000 h of training
- 600 employees trained
of employees to get Happyculture qualified
through INSEEC Business School
strong progress with customer satisfaction
(scores out of 100, source: Trust You)