Happyculture Collection
innovative label focused on the customer experience provided

In 2016, in a market transformed by digitalization and changing consumption practices, Honotel’s leaders capitalized on their customer experience to reinvent the business model for their hotels under management with the launch of the Happyculture Collection label.

Scalable, sustainable and trendy, this label offers customers a very strong value-added experience 24-7 (free high speed wifi, self-service breakfast, HappyTime, roaming services in all the Collection’s hotels, etc.). It is based on a unique quality of service that repositions the teams’ engagement and talent at the heart of the strategy to create value.

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Happyculture Collection hotels

Unique quality of service
driven by a new human resources policy

Major investment in training

The human resources policy at the heart of Happyculture is based on developing and strengthening skills for all the teams, whatever they do, in the hotels and at the head office, thanks to training led by service design professionals.

  • > €1 m invested
  • 15,000 h of training
  • 600 employees trained

2019 target

0%

of employees to get Happyculture qualified
through INSEEC Business School

Result:
strong progress with customer satisfaction

(scores out of 100, source: Trust You)

Welcome
201790%
90%
201691%
91%
201587%
87%
201475%
75%
Professionalism
201788%
88%
201687%
87%
201584%
84%
201475%
75%
Service
201790%
90%
201691%
91%
201586%
86%
201482%
82%
Overall score
201782%
82%
201680%
80%
201578%
78%
201476%
76%

Happyculture Collection

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